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LAUNCH Guides

Your complete guide to tokenizing apps and trading app tokens on Base

For Founders

Learn how to tokenize your app and raise capital

For Investors

Discover how to invest in tokenized apps

Technical Docs

Deep dive into smart contracts and tokenomics

For App Founders

Everything you need to know about tokenizing your app on LAUNCH

Phase 1: Pre-Launch Preparation

1. Verify App Ownership

Connect your Apple App Store Connect or Google Play Console account to verify ownership and auto-import metrics.

  • Provides authentic download, revenue, and user data
  • Adds "Verified Developer" badge to your listing
  • Increases investor confidence

2. Prepare App Metrics

Gather your app's performance data to showcase to potential investors:

  • Monthly downloads and active users (MAU/DAU)
  • Revenue metrics and ARPU (Average Revenue Per User)
  • User retention rates and LTV (Lifetime Value)
  • App Store ratings and reviews

3. Define Tokenomics

Design your token distribution strategy:

Total Supply:100,000,000,000 tokens
Liquidity Pool:40-60%
Founder Allocation:15-35% (vested)
Community/Airdrop:5-15%

Phase 2: Token Launch

1. Complete the Listing Wizard

1

App Details

Name, description, category, and metrics

2

Token Configuration

Symbol, initial market cap, and distribution

3

Vesting Schedule

Lockup periods and release timeline

4

Founder Information

Contact details and company info

5

Deploy Token

Connect wallet and launch on Base via Clanker

2. Token Deployment Process

LAUNCH uses Clanker v4 to deploy your app token with:

  • Uniswap V4 liquidity pool with built-in MEV protection
  • Automatic liquidity seeding based on initial market cap
  • Vesting vault for founder allocation (15-48 month lockup)
  • Non-mintable, burnable ERC-20 token standard

Initial Launch Period

First ~22 seconds include MEV protection auction. Normal trading begins after this period.

Phase 3: Post-Launch Growth

1. Engage Your Community

  • Share announcements and updates via your app page
  • Build in public - share metrics, milestones, and roadmap
  • Engage token holders with exclusive features or benefits
  • Create Telegram/Discord communities for your token

2. Track Performance

Monitor your token's performance through the dashboard:

  • Real-time price, volume, and market cap
  • Holder distribution and wallet analytics
  • Trading activity and liquidity depth
  • App metrics correlation with token performance

3. Maintain Transparency

  • Update app metrics monthly (verified metrics auto-sync)
  • Share product updates and new feature launches
  • Communicate challenges and how you're addressing them
  • Provide regular revenue reports to token holders

For Investors

How to evaluate and invest in tokenized apps

Evaluating App Tokens

Key Metrics to Analyze

User Metrics
  • • Monthly Active Users (MAU)
  • • Daily Active Users (DAU)
  • • User Retention Rate
  • • Download Growth Trend
Revenue Metrics
  • • Monthly Recurring Revenue
  • • ARPU (Revenue per User)
  • • LTV (Customer Lifetime Value)
  • • Revenue Growth Rate
Token Metrics
  • • Market Cap vs Revenue Multiple
  • • Trading Volume & Liquidity
  • • Holder Distribution
  • • Vesting Schedule Impact
Qualitative Factors
  • • Verified Developer Status
  • • Team Experience & Track Record
  • • Product Market Fit
  • • Competitive Positioning

Investment Risk Warning

App tokens are highly speculative. Only invest what you can afford to lose. Past performance doesn't guarantee future results.

How to Buy & Trade

Step 1: Connect Your Wallet

Connect a Web3 wallet that supports Base network:

  • MetaMask, Rainbow, Coinbase Wallet, or WalletConnect
  • Ensure you have ETH on Base for gas fees
  • Bridge ETH to Base via bridge.base.org if needed

Step 2: Browse & Research

  • Explore apps in the marketplace with filters
  • Review detailed app pages with metrics and tokenomics
  • Check "Verified Developer" badges for authenticity
  • Analyze price charts and trading volume

Step 3: Execute Trade

  • Click "Buy" or "Swap" on any app token page
  • Enter amount of ETH to swap for tokens
  • Review price impact and slippage tolerance
  • Confirm transaction in your wallet

Step 4: Manage Portfolio

  • Track holdings in your Portfolio dashboard
  • Monitor PnL, token prices, and allocation
  • Set price alerts for your holdings
  • Export transaction history for taxes

Technical Documentation

Smart contracts, tokenomics, and technical architecture

Token Architecture

Clanker v4 Integration

All app tokens are deployed using Clanker v4 on Base:

Standard: ERC-20
Supply: 100,000,000,000 (fixed)
Mintable: false
Burnable: true
Pool: Uniswap V4
MEV Protection: ~22s auction

Smart Contract Security

  • Battle-tested Clanker contracts used by thousands of tokens
  • Non-upgradeable contracts (no admin keys)
  • Automated liquidity locking mechanisms
  • Open-source and verifiable on BaseScan

Vesting Mechanics

Founder allocations are locked in a vesting vault:

  • Customizable lockup period (15-48 months)
  • Linear vesting after cliff period
  • On-chain enforcement via smart contract
  • Transparent vesting schedule visible to all

Integration Resources

API Documentation

Complete REST API reference for developers

Clanker Docs

Official Clanker v4 documentation

Base Network

Learn about Base L2 infrastructure

BaseScan

Verify contracts and track transactions

Ready to Get Started?

Join the future of app tokenization on Base

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